Rihanna gets her own festival in Barbados!

By Barbados Today

February 2, 2018

Major plans are in the works for Barbados’ newest tourist attraction.

Rihanna Drive, formerly known as Westbury New Road, St Michael is about to get its very own festival.

The disclosure was made today by the chairman of the Our Diamond – Rihanna Drive Project, Hugh Foster.

Following the official renaming of the childhood district of this country’s most famous citizen, he said more plans were in the pipeline to honour superstar Robyn Rihanna Fenty, including the launch of a Rihanna Drive Festival to be held on the first Saturday in November every year.

Foster said this and other “value for money” ideas would be discussed during a town hall meeting tomorrow with the residents.

“We want to subsume it [the festival] under the Rum and Food Festival so that we would have a more fulsome festival. It will be deeper, it will be stronger and hopefully it would be a pull factor as well because the Rihanna name is there,” he said, adding that residents would be integrally involved and allowed to reap some of the benefits of the activities while empowering themselves.

With the actual details still being worked out, Foster, who is consultant to the Ministry of Tourism and International Transport, said it was hoped that Rihanna would be in attendance at the festival, which will be promoted by the Barbados Tourism Marketing Incorporated.

He also told Barbados TODAY that the popular Scrawl Up Crew from Rihanna Drive, which is experienced in organizing and promoting entertainment events, would be approached to assist with the festival.

“Now the Scrawl Up Crew, I am going to be reaching out to them to assist, especially with that Rihanna Drive Festival. These are guys who have proven experience in organizing events, mass events and so on and they are from Rihanna Drive – it is their product. They spawned Rihanna down in there. She is the most famous Barbadian of all time and that is where she came from. So I am hoping to get them involved in the festival. They have already hinted to me that they love the idea and we are going to build from there,” the tourism consultant said.